MIAMI, FLORIDA - JUNE 16: In this photo illustration, an iPhone displays the website for The Trump Organization's mobile phone service and a Trump-branded smartphone on June 16, 2025 in Miami, Florida. According to the website, Trump Mobile offers both a cellular plan and a smartphone that will provide the same coverage as the three nationwide phone service carriers. (Photo illustration by Joe Raedle/Getty Images)
Washington D.C. – The Trump Organization has unveiled a new commercial venture that further entangles the business interests of a sitting U.S. president with the power of his public office. This time, it’s a mobile phone service: Trump Mobile, a branded wireless network marketed squarely to the political base of former—and current—President Donald J. Trump.
Promoted at an event in Trump Tower on Monday by Donald Trump Jr., the new service promises “American-made” phones and customer service that steers clear of foreign call centers. The service, priced at $47.45 a month, offers unlimited talk and text while nodding unsubtly to Trump’s presidential terms as the 45th and now 47th president. A gold-colored smartphone called the T1, priced at $499, is also being released under the brand.
“We felt there was lackluster performance in the mobile industry,” Trump Jr. said. “With Trump Mobile, we’re going to be introducing an entire package of products,” including telemedicine and roadside assistance. The rollout was timed to coincide with the ten-year anniversary of Trump’s famous golden-escalator entrance into national politics in June 2015.
While marketed as a new option for consumers unhappy with major carriers, the service is not an independent network. It operates on infrastructure leased from the three major U.S. wireless providers. Nor is the technology developed by the Trump Organization itself. The brand is being licensed to a company called Liberty Mobile Wireless, a Florida-based telecom firm run by Miami entrepreneur Matthew Lopatin, who did not respond to requests for comment.
The Trump Organization emphasized that the phones will be assembled in the United States, though it has not disclosed the actual manufacturer. Eric Trump noted on Fox Business that the service’s customer support will be based in St. Louis, a detail designed to burnish the image of a product grounded in domestic labor and patriotism.
But the launch also arrives at a time of renewed scrutiny over the former president’s financial disclosures and the scale of his still-active business interests. Late last week, President Trump filed forms revealing continued earnings from hundreds of Trump-branded ventures, including $57 million from sales of digital tokens affiliated with the World Liberty Financial platform, a crypto project launched by the Trump Organization.
Trump Mobile is, in many ways, emblematic of a larger pattern: a private empire thriving within a public presidency. While White House press secretary Karoline Leavitt has dismissed concerns of impropriety as “ridiculous,” critics argue the continual intertwining of personal profit and presidential power sets a dangerous precedent. The fact that the president has used his office to pressure tech firms like Apple—once calling for tariffs unless the company shifted production to U.S. soil—only deepens the ethical tension as Trump-branded phones prepare to enter the same market.
The White House declined to say whether President Trump himself will be using a Trump Mobile phone.
